By both means that are legal physical violence, from copyright infringement and desecration (Kuldova, 2016b). Outlaw bikers, including the Hells that is iconic angels along with their trademarked “death head, ” openly think about the patches or logos they wear to their vests and tattoo on by by themselves as sacred. If an individual were to desecrate the logo design, make enjoyable from it, copy it or touch it inappropriately, one is up for trouble. I really do maybe maybe maybe not want to click here into information about the biker that is actual, that we have actually described elsewhere (Kuldova, 2016b, 2018). Rather, i want to concentrate on the relationship associated with the bikers with their patches that are sacred which will be instructive for the conversation of fetishism. The patch embodies the values associated with bikers; it’s the materialization of the brotherhood ideology, codes of honor and alternate structures that are legal. The former president of Hells Angels Maryland, captured the power of the patch in the following manner in a TV documentary, Outlaw Bikers, John Real
I became the talk associated with city, among the best dudes, we had been initiated as Hells Angels, day that is best of my entire life,
Just when I changed that patch we became this monster, from simply the coat we wore. That patch is put by me on and I paid the purchase price. We sooner or later got arrested, I ultimately got charged … We fundamentally destroyed every little thing We owned, due to that area, but i might do this once again the next day. (Winterhalder et al., 2010)
The area is not just an embodiment regarding the biker value system that acts the reproduction and expansion of this team, or simply a desired brand in a unique right, improved by pop-cultural mystique (think about The crazy One with Marlon Brando or Sons of Anarchy), but additionally collectively it may be viewed as a totem associated with the biker clan that is respective. But on a level that is individual for a lot of it approximates more a fetish when compared to a totem, no matter if collectively provided – it’s tattooed in the epidermis, used from the human anatomy, hanged across the throat, adorning nearly every product worn, redtube and undoubtedly the motorcycles. ( The question that is interesting would additionally be: just exactly just How could it be that exactly the same item becomes a fetish for each person, and perhaps for various reasons, and that can a subculture make a fetish, which fills various lacks for the people, using the fetish being shared, the reason why for the fetishization being various? ) The club insignia is really a fetish in its right, an item by having a transformative energy, an item that interpellates individuals into action, both collectively and separately. But unlike into the aforementioned instance, the interpellation is commonly recognized, celebrated and ritually reproduced. Just Exactly Just What Pietz called:
The subjection associated with the body (whilst the product locus of action and desire) towards the impact of specific significant product things that, although take off through the human anatomy, work as its controlling organs at a specific moments (Pietz, 1985, p. 10).
The patches demand specific actions from their wearers, from behaving like brothers to respect that is showing one another and after the internal rules regarding the group.
Just like within the above instance associated with clothes that embody the ideology of Indian nationalism, the patched vests, too, really are a materialization and reification of a ideology. By using these vests, the wearers objectively, materially, replicate this ideology, aside from whatever they may think internally. Thus far, the dwelling is therefore exactly like the above mentioned, so we could nevertheless state that the charged power of this spot will not reduce against better knowledge, specifically the truth that they understand well that in the end the area is simply a bit of material. Ergo, we’re able to nevertheless state that the spots work well exactly as a result of this better knowledge (Pfaller, 2014). We ought to maybe perhaps maybe not think that the outlaw bikers naively genuinely believe that a bit of fabric possesses nearly magical abilities, and yet we understand that they’re happy to fight, and also destroy, if some body dares to desecrate their sacred area – indeed, as an honor tradition where appearances matter, there was wonder that is littleKuldova, 2018). A recent event that occurred in Germany additionally shows us which they obviously understand better: the soccer group SV Gremberg associated with neighborhood unit (Kreisliga C) was planning to play against Leverkusen with regards to ended up that they’re playing around in “Support 81” tees using the text “Red Army 81 Cologne aids Hells Angels. ” Leverkusen felt intimidated, as well as afraid, refusing to relax and play to start with; other people advertised it was a scandal to commercially let Hells Angels endorse a club. The reaction associated with the Hells Angels over the media that are social: “Do these folks think that a little bit of fabric, a T-shirt, can intimidate anybody, really? ”